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Bulgarian Maxeurope Group Gearing Up
Bulgarian Maxeurope Group Gearing Up
PLOVDIV, Bulgaria – With Pexco’s brand Raymon as its newest customer, Bulgarian OEM maker Maxcom is gearing its bicycle and e-bike production to new highs. Right from the start of Pexco by (ex-Winora MD) Susanne Puello in August 2017 it was claimed that the production of the company’s newly established brands – Husqvarna, Raymon and R2R – would mainly take place in Europe. “And in Bulgaria in particular”, was said at that time. For that Pexco has now partnered with the biggest bike maker of Bulgaria.
Maxcom’s focus is on its OEM assembly operation. And in particular servicing high-end brands operating in Europe. This claimed Maxcom CEO Maxim Mitkov at a Bike Europe visit in October 2015. That visit was related to a 4.5 million euro investment of the company in its assembly quality, in painting facilities, in machinery, in staff training as well as in its logistic capabilities with extra stock-holding capacity. With that the company wanted to attract the interest of, as said, high-end brands operating in Europe. It proved successful as Pexco is now Maxcom’s newest customer. For heralding that, Pexco organized a tour through the Maxcom facility for its German and Austrian dealers last month which Bike Europe joined.

More than only assembly operation
The 4.5 million investment late 2015 followed on the 15 million euro spent for a brand new Maxcom facility that was opened in 2007 in Plovdiv; a city that is a one-and-a-half hour drive from the country’s capital – Sofia. High volume production took off here for Mitkov, who started in bikes in 1999.

Maxcom is already assembling the more expensive bikes that carry the best-known names of the industry. Like Bianchi, Stevens and HF Christiansen’s Winther. These are being produced next to Pexco’s Raymon branded e-bikes and regular bicycles. At the dealer tour of the Maxcom facility the Raymon bicycles and e-bikes were at the front of the assembly lines being carefully put together by the Maxcom staff. It’s also said that Maxcom is producing for the Pon Bike Group.

Nowadays this Bulgarian factory produces bicycles and e-bikes for a double-digit number of customers based in Western-Europe. Maxim Mitkov “OEM customers account for 97 percent of our annual production”. The remaining capacity is used for the company’s own brands; Shockblaze and Sprint.

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